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Doing business within the Land from the Rising Sun

Last updated on November 2, 2019

It’s the largest trade deal that the EU has signed so far and represents almost 30 percent of global GDP and 40 percent of international trade. It’s also the biggest open-trade zone from the Earth, covering 600 million individuals.

To earn trade and industry connections between the EU and Japan simpler, bilateral dialogues and joint projects are established, for example, the EU-Japan Centre for Industrial Cooperation, which promotes all kinds of industrial, trade and investment cooperation between the two areas.

Euronews talked to Philippe de Taxis du Poët, the General Manager of this EU-Japan Centre for Industrial Cooperation, to Learn What service is offered to SMEs attempting to export to the Western marketplace.

To observe the entire interview, click the participant above.

And what we do is market collaboration concerning business, commerce, investment, innovation and research, people freedom. We cover all subjects from artificial intelligence, to nanotechnology and the round market. And what’s been constructed over these 32 decades of presence is quite vital for coping with Japan and that’s hope and this is what’s a good basis for future actions.”

Paul Hackett: “And about performing business, how has the new financial partnership between the EU and Japan altered things, especially for SMEs?”

They have simpler access to the Japanese marketplace. For the food industry, where you will find lots of SME’s involved, this is a really important agreement. There’s also, regarding public procurement, of this opening of the massive market in Japan, regarding solutions. The challenge for European companies is, naturally, to be well conscious of the arrangement, to understand how to utilize it. And even if they don’t, they do not gain from the arrangement. So that is why the center has set in place an EPA helpdesk to direct and inform them.”

Paul Hackett: “The Japanese market is frequently seen as hard as a result of particular features of Western society and the market, what would be the principal challenges faced by companies and how do you help them?”

Philippe de Taxis du Poët:”Obtaining the Western marketplace isn’t simple, and I’d say there are two chief challenges – occasionally (it is ) somewhat underestimated from the European companies – and that is the reason why we’ve set in place numerous webinars, or workshops, in Europe to prepare the earth for EU exporters to Japan. The initial challenge is the fact that it is going to take some time. It is going to have a very long time to create an offer. So it is a matter for decades, not months or weeks. The next challenge is that before speaking about business, it is important to construct a connection, a personal connection with individuals in Japan, build confidence. And it is only after which you’re able to talk business critically.”

Paul Hackett: “If I am an SME, how do I get in contact with you?”

If you’re in Europe it is sometimes easier to be connected with our colleagues in Brussels. We’ve, naturally, a presence online using a site with quite a few newsletters, the societal networks. And last but not least, we’re fully working along with the member countries clusters and regions, the Enterprise Europe Network and the Member States Trade Promotion Organisations, thus we’re now closely working together, so we provide the essential aid and service and advice which SMEs need.”