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EU investigators launch Research into Google’s Strategy to takeover Fitbit

The European Union has launched an investigation into Google’s strategy to obtain fitness monitoring device company Fitbit over worries of further swathes of info being utilized for personalized advertisements.

European Commission Executive Vice-President Margrethe Vestager, who’s also the EU’s competition commissioner, said the research could look into if or not a buy-out wouldn’t”distort competition” throughout the internet sector.

It would also look into if the purchase would allow it to be tougher for the wearable apparatus created by rivals to operate together with Android.

The EU is especially concerned that a heightened”data edge” for Google may also cause competitors to increase the stakes for internet advertising services.

The technology giant itself has tried to alleviate concerns using publishing data accumulated beneath the deal to some digital information silo, together with Rick Osterloh, the organization’s senior vice president for both services and devices, stating the”bargain is all about apparatus, not information”.

He included in a blog article on the subject: “We have been apparent from the start that we won’t utilize Fitbit health and health data for Google ads.”

However, EU regulators have worried this is not satisfactory enough since the pledge doesn’t provide for the entirety of the information that could be retrieved under the Google-Fitbit deal.

The EU Commission currently has until December to decide in an investigation regarded since the latest transfer to govern tech businesses.

Vestager was a distinct key player within this stand, with already handed Google almost $10 billion ($8.5 billion) in fines for many antitrust cases throughout her very first last-minute period as competition commissioner.