KEYC - Mankato News, Weather, Sports - - Blue Cross & Blue Shield's Latest Campaign On A Serious Subject

Blue Cross & Blue Shield's Latest Campaign On A Serious Subject

Posted: Updated:
  • Wednesday, May 22 2013 10:11 PM EDT2013-05-23 02:11:58 GMT
    Some local bike riders aren't letting the raining weather change their plans. Out promoting the benefits of biking today the mayors of Mankato and North Mankato. The weather might not be ideal but many
     
    The North Mankato and Mankato mayors are organizing a bike ride through the two cities.
    It's all a part of National Bike Month observed in May.



     
  • Wednesday, May 22 2013 8:32 PM EDT2013-05-23 00:32:13 GMT
    DFL lawmakers made good on a lot of their promises coming off their big electoral victory in 2012. Arguably none bigger than funding for K-12 education. Along with higher per pupil funding, the state
    Most districts already had all-day kindergarten, will now be funded in full
  • Wednesday, May 22 2013 8:30 PM EDT2013-05-23 00:30:26 GMT
    Dozens of eighth-graders stepped into the world of U of M agricultural researchers on Wednesday morning.
    Dozens of eighth-graders stepped into the world of U of M agricultural researchers on Wednesday morning.
MANKATO , MINN. -

The "DO Campaign" was incredibly successful. But Blue Cross and Blue Shield's newest campaign isn't on exercising. It's all about what we put in our grocery cards. And what people put on their plates, especially parents. HyVee cashier Jessica Gieseke says, "You are your children's biggest influence."

Gieseke is also a mom and says this ad sends a strong message. Gieseke says, "It's really in your face."

It's also a little more serious than past ads. Blue Cross & Blue Shield Wellness and Prevention Vice President Zachary Meyer says, "It was important to start from a good spot and go to the tougher messages because we know some populations we really need to take on those tough issues."

The new ad is serious, but it's still meant to motivate like past ads. Meyer says, "We actually anticipate that this one will actually be more motivational and we hope more meaningful."

For the first time ever, their children's life expectancy could become shorter than their own....and this ad campaign aims to send a message to change that.