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SOURCE Theo Muller Group
One of Europe's Top-Selling Yogurt Brands Is Making Fans Across America for Its Great Taste
CHICAGO, Feb. 27, 2013 /PRNewswire/ -- Muller Quaker Dairy announced today that its fast-growing Muller® yogurt brand is now expanding into more U.S. cities in the Mid-Atlantic, Great Lakes and Southeast regions, including Chicago, Atlanta, Cincinnati and Tampa. Since first launching in the northeastern U.S. last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans for its delicious taste and delightful eating experience.
"With fresh flavors and unique mix-ins, Muller yogurt is a great tasting and a completely new concept for enjoying yogurt," said Sam Lteif, chief executive officer, Muller Quaker Dairy LLC. "Europeans have loved Muller yogurt for years, now we are seeing Americans enjoy something that is truly delicious and fun to eat. Both consumers and retailers tell us they love Muller yogurt – and we're excited to provide this fantastic experience to more people across the country."
In launch cities, Muller yogurt will now be available in major grocery retailers including: Dillons, Dominick's, Giant Eagle, Hannaford, Kroger, Meijer, Pathmark, Publix, Safeway, Shop Rite, Stop and Shop, Walmart and Winn-Dixie. The suggested retail prices are $.99 for Muller FrutUp and $1.29 for Muller Corner and Muller Greek Corner. Muller club packs are available at select Costco, Sam's Club and BJ's wholesale clubs in launch geographies.
The initial Muller products – Corner, Greek Corner, and especially FrutUp – deliver a new experience to consumers who hunger for great tasting yogurt. All Muller yogurts are made from reduced-fat, Grade A milk, full of nutrients like calcium and protein. Varieties range from 130-220 calories per serving.
The first three products from Muller in the U.S. are Muller® Greek Corner®, Muller® Corner®, and Muller® FrutUp™.
MULLER is a registered trademark of the Muller Group and is used under license. QUAKER is a trademark of The Quaker Oats Company and is used under license.
About Theo Muller Group
Theo Muller Group is a German multinational dairy company, headquartered in Luxembourg, which has been producing popular yogurt and other products for more than 100 years. Founded as a family dairy farm in 1896 by Ludwig Muller, today his grandson Theo runs the hugely successful business. www.muellergroup.com.
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., which is one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are household favorites. www.quakeroats.com.
About PepsiCo, Inc.
PepsiCo, Inc. is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The company's main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. For more information, visit www.pepsico.com.
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