Last updated on September 6, 2019
Viewers are getting more than 2.5 programs at a specified time, and films are their favorite option on smart TV and larger displays, stated that the Eros Now-KPMG report.
“Nearly 96 percent of those audiences favorite Eros Now on big display compared to 92 percent for Netflix and 89 percent for Hotstar. Thirty percent of those respondents prefer watching films on OTT platforms,” the findings demonstrated.
Back in India, the online video traffic is estimated to achieve 13.5 Exabytes (EB) a month by 2022 — up from 1.5 EB per month in 2017 — together with movie donating 77 percent of all online traffic from 2022. There is now over 30 Video on demand (VoD) platforms in India, and gamers have dedicated further investments to construct libraries of varied original content.
Hotstar allowed Rs 120 crore in ancient 2019 to create exceptional displays in seven distinct languages to the Indian marketplace while Eros Now is investing $50 million to make 100 new first shows for its platform.
Zee5 plans to launch 72 brand new originals in six languages within a period until March 2020. Original content is quickly emerging as a significant group, stated the report, together with close to 10 percent respondents agreeing to taste for precisely the same.
“As digital and data infrastructure has become exceedingly reachable even in tiny towns of India, the marketplace for OTT has enlarged enormously,” explained Rishika Lulla Singh, Chief Executive Officer, Eros Digital.
Freshness and Uniqueness of articles would be the critical deciding factors for installation and uninstallation of programs, in addition to respondents subscribing to platforms as 87 percent of the respondents stated that they set up a plan taking into consideration the standard of articles.
The taste for articles consumption is essential from the native languages across large areas of the nation, together with South India regarded as the most faithful to their native language,” the report said.
While 87 percent of those respondents have content on their cell phones, almost 28 percent of those respondents said that they watch articles throughout the regular office hours.