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Lebanese designers struggle to Reconstruct their brands after triple Catastrophe

Lebanon’s fashion business is presently enduring a triple catastrophe. The current economic downturn is the worst in the nation’s history, COVID-19 has decimated earnings, and August’s port explosion has ruined many sockets.

To encourage the business, an international crowdfunding effort is known as “United for Lebanese Creatives” has been created.

The initiative identified & increased funds for at least 30 Lebanese artists & designers, many of these with ateliers & stores ruined.

Collection collateral
Helou’s company suffered badly after August’s port burst, together with his atelier, gear and machines destroyed. The developer, who didn’t have insurance, quotes his losses will probably run to about $15,000.

His most recent menswear collection, because of the September launch in the UAE, was lost in the vent burst.

The pieces were produced from environmentally friendly, lost clothes and so called’deadstock’ materials.

The collection took over a month to build at a cost of roughly $2,000.

Couturier comeback
Couturiers George Azzi and Assaad Osta will also be beneficiaries of this United for Lebanese Creatives finance.

The eco-conscious fashion duo, who set up their company in 2010, has dressed high profile people like Sharon Stone and Queen Rania of Jordan.

Also lost was that Maison’s present collection & clothes back-catalog.

“The harm had been on all levels,” Azzi informed Euronews. “Physically, we’d 10 injured staff members, as well as the groups; embroideries, the archives, and library. The harm is not any less than $100,000 plus it’ll take less than 1 year to rebuild everything.”

The Lebanese style community gets the compassion of this global sector at this moment.

That was especially evident during September’s Milan Fashion Week, in which six Lebanese artists were also showcased.

They supplied videos of the layouts for the occasion’s electronic stage, which exhibited their ranges alongside giants of the business.

Azzi and Osta were humbled to be part of the adventure and pleased that their tag has been showcased before such a captive audience.

“It was a fantastic chance to participate in Milan Fashion Week,” explained Osta. And our place was scheduled before the Valentino show, which gave us visibility and gave us strength and hopes to continue and continue giving.”

Franco-Cameroonian version O’Brayan considers that”We all see the same world, otherwise.”