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Samsung Hopes to sell over 5 million QLED TVs in 2019

Last updated on January 4, 2020

Samsung Electronics Co. is set to create a quantum jump in sales of its flagship premium lineup QLED televisions this season, thanks to growing consumer desire for high-quality display products, the company’s TV firm head has stated.

Since launch 8K QLED TVs this past year, Samsung has surfaced a complete lineup ranging from 55- to 98-inch versions to cater to several client requirements, Yonhap news agency reported Sunday.

QLED is a Samsung-specific advertising term for LCD TVs which uses quantum dot technologies to increase performance in key image quality regions, differentiating it in LG’s OLED (Organic Light-Emitting Diode) lineup.

“We’ve sold more than 2 million QLED TVs at the first half this calendar year, which can be over double from a year ago,” Han said in a meeting with reporters on the sidelines of this IFA technology series in Berlin. “We hope to sell more than 5 million QLED TVs this year by enlarging our 8K lineup and large-screen TVs.”

8K refers to this highest-resolution standard for content production, which provides four times the amount of pixels of a 4K display and 16 times that of a complete HD display.

Within a two-track strategy, Samsung pledged to step up engineering advancement in micro-LED TVs to create smaller displays than products now available, which necessitates more innovative technologies.

Samsung rolled from the huge 219-inch The Wall Professional for its commercial screen market in February and also added the 146-inch The Wall Luxury last month to aim the luxury home theater marketplace.

“You will see.”

Samsung’s share from the TV marketplace accounted for 31.5 percent concerning value from the next quarter, indicating the highest at over six decades, according to market researcher IHS Markit.